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Clothing stores in Asunción: Galería, Palma, Mercado 4

Malls on Aviadores del Chaco for brands, Unicentro on Palma for the whole family and Mercado 4 for the best price: hours and tips.

Downtown Asunción street with clothing racks under orange and blue tarps, palms, a couple and a yellow taxi
Illustration: Downtown Asunción street with clothing racks under orange and blue tarps, palms, a couple and a yellow taxi. Go early, compare prices between stalls and carry cash in small bills.
In this guide
  1. Looking for brands? The Aviadores del Chaco malls
  2. Clothes for the whole family in one place? Unicentro
  3. Cheapest option? Mercado 4
  4. How to choose where to shop
  5. Before you pay

Clothes shopping in Asunción comes down to three options: the malls along the Villa Morra–Aviadores del Chaco axis for brands and air conditioning, Unicentro on Palma and 15 de Agosto for dressing the whole family in one stop, and Mercado 4 when price is what matters. Choose by occasion and budget, and check the day, because Sunday hours differ a lot between them.

Looking for brands? The Aviadores del Chaco malls

The three are close together, so you can compare in one afternoon.

Tip: to try things on without a queue, go on a weekday early afternoon. Car parks and fitting rooms fill up at weekends.

Clothes for the whole family in one place? Unicentro

Unicentro⁠⁠ (opens in a new tab)⁠ is a family fashion chain with its flagship on the corner of Palma and 15 de Agosto, right downtown. It sells women's, men's, children's and baby clothes, shoes and school uniforms, among other things.

  • Casa Central (Palma and 15 de Agosto): Monday to Saturday 08:30–19:00; Sundays and holidays 11:00–18:00 (Unicentro⁠⁠ (opens in a new tab)⁠).
  • Shopping Mariscal (Block B): Monday to Saturday 09:00–21:00; Sundays and holidays 10:00–21:00.
  • With the Tarjeta Unicentro store card they advertise up to 6 interest-free instalments.

It is the practical choice for back-to-school shopping or when you need to dress several ages in one trip.

Cheapest option? Mercado 4

Mercado Municipal N° 4⁠⁠ (opens in a new tab)⁠ is at Rodríguez de Francia and Perú in barrio Pettirossi, and over the years it has spread into San Roque, Ciudad Nueva and Pinozá. Besides fruit, vegetables and food stalls, it has plenty of clothing shops.

  • When to go: early morning, when it is cooler and quieter. For the 2025 holidays the city ran "Battilana de noche", with shops on calle Battilana (between Rodríguez de Francia and República de Colombia) open 5:00–21:00, clothing included, and said it would repeat every 15 days or once a month (La Nación⁠⁠ (opens in a new tab)⁠). Check the municipality's social pages for dates before going at night.
  • Getting there: park well away or take a bus or ride-hailing app; Pettirossi, Rodríguez de Francia and Perú get congested.
  • What to bring: cash in small notes, your own bag and clothes that are easy to slip on and off, since not every stall has a fitting room.

How to choose where to shop

If you need… · Go to…

Brands, proper fitting rooms, air conditioning · Paseo La Galería, delSol or Shopping Mariscal

Clothes for the whole family and uniforms in one stop · Unicentro (Palma or Mariscal)

The lowest price and you do not mind bargaining · Mercado 4

Before you pay

  • Exchanges: ask whether they accept exchanges and within how many days, and keep the receipt. At a market stall, try it on before paying.
  • Sizes: bring a note of everyone's sizes; imported brand sizing does not always match local sizing.
  • Sundays: Unicentro on Palma opens at 11:00 and the malls at 10:00.

FAQ

Where can I buy cheap clothes in Asunción?

At Mercado 4, at Rodríguez de Francia and Perú in barrio Pettirossi, which has many clothing shops. Go early, carry small notes and try items on before paying.

Which clothing stores open on Sunday in Asunción?

Paseo La Galería and Shopping Mariscal open their shops on Sunday from 10:00 to 21:00, and Unicentro on Palma from 11:00 to 18:00, according to their official sites.

Where is Unicentro in Asunción?

The flagship is on the corner of Palma and 15 de Agosto downtown, with a branch in Block B of Shopping Mariscal.

Is Mercado 4 open at night?

For the 2025 holidays the city opened shops on calle Battilana from 5:00 to 21:00 and said it would repeat every 15 days or once a month. Check the municipality's social pages before going.

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