Clothing stores in Mariano Roque Alonso: shopping tips

In Mariano Roque Alonso, clothes shopping happens along Route PY03 (the old Transchaco): that is where Shopping Mariano sits, with women's, men's, unisex and shoe stores, and also La Rural Shopping. To compare several brands in one trip, start at Shopping Mariano; for something specific, message the store first to check size and stock.

Where to buy clothes in Mariano Roque Alonso

• Shopping Mariano. At Ruta Carlos A. López (ex Transchaco) and Manuel Irala Fernández, about 150 m from the main entrance to the Expo grounds (official site⁠⁠ (opens in a new tab)⁠). It opened in 2010 at km 14 of the PY03 and has more than 100 units with national and international brands, a food court for over 1,000 people and four cinema screens (ABC Color, 2023⁠⁠ (opens in a new tab)⁠). Its directory sorts stores into shoes, women's, men's and unisex fashion (store directory⁠⁠ (opens in a new tab)⁠), so you can plan your route before you go.
• La Rural Shopping. Wikipedia describes it as the city's first mall (Wikipedia⁠⁠ (opens in a new tab)⁠), and ABC names it alongside Shopping Mariano as one of the two centres that drove local retail over the past decade (ABC Color, 2022⁠⁠ (opens in a new tab)⁠). A good second stop if the first one did not have what you need.
• Stores along the highway. The PY03 is the city's big-retail avenue (Wikipedia⁠⁠ (opens in a new tab)⁠). Many chain and neighbourhood shops line it; message them on WhatsApp before you cross, as Transchaco traffic can cost you half an hour.

Shopping Mariano opening hours

According to its website, stores open Monday to Saturday 9:00–21:00, and Sundays and public holidays 10:00–21:00. The food court runs Sunday to Thursday 11:00–23:00 and until midnight on Friday and Saturday (official site⁠⁠ (opens in a new tab)⁠). The mall's phone is 021 762 002, with a WhatsApp contact on the same page.

Handy extra: the National Police ID office (Departamento de Identificaciones) operates inside Shopping Mariano (ABC Color, 2022⁠⁠ (opens in a new tab)⁠), so you can renew a cédula and shop in one trip.

When to avoid the area

Every July the Expo, Paraguay's main agricultural and trade fair, runs for about two weeks at the Asociación Rural del Paraguay grounds (Wikipedia⁠⁠ (opens in a new tab)⁠). In 2026 it ran from 11 to 26 July with general admission at G. 25,000 (ABC Color⁠⁠ (opens in a new tab)⁠). Since Shopping Mariano sits a few metres from the Expo entrance, traffic and parking get tight on those days: if you only want clothes, go on a weekday morning.

Outside July, Saturday afternoons and Sundays are busiest, as shoppers come in from Limpio, Villa Hayes, Luque, Emboscada and Asunción (ABC Color, 2022⁠⁠ (opens in a new tab)⁠).

How to choose a store

• Know what you need: everyday wear, workwear, uniforms, kids' clothes or an outfit for an event. The mall directory groups stores by category.
• Ask about exchanges: many shops exchange with receipt and tag within a set period; get the rule before you pay, especially on sale items.
• Sizes: if you are buying for someone else, bring measurements (chest, waist, inseam). Brazilian and local brands do not always size the same.
• Payment: ask about bank-card or e-wallet discounts; malls often run day-specific promotions.
• Alterations: ask whether they do hems or adjustments, or can recommend a tailor nearby.

Coming from Asunción

Mariano Roque Alonso borders Asunción and is reached via the PY03; the Remanso bridge links the city to the Chaco (Wikipedia⁠⁠ (opens in a new tab)⁠). If you are coming from Villa Hayes or the Chaco, Shopping Mariano is on your way before you reach the capital. From central Asunción, allow extra time in the evening rush, when outbound Transchaco traffic builds up.